Direct-to-Consumer E-commerce Launch

The challenge

A retail brand selling exclusively through third-party marketplaces wanted to launch their own direct-to-consumer store to improve margins and build direct customer relationships. They had no e-commerce infrastructure and needed to launch before their peak selling season.

Objectives

1. 01Launch a branded online store within a tight timeline
2. 02Integrate Razorpay for secure payment processing
3. 03Provide the operations team with self-serve catalog and order management
4. 04Optimize for mobile — where the majority of their customers browsed
5. 05Achieve fast page load times for a positive first impression

The solution

We built a custom Next.js e-commerce storefront with static product pages for maximum performance, a dynamic cart and checkout experience, Razorpay payment integration, and a lightweight admin panel for catalog and order management.

• Next.js
• TypeScript
• Razorpay
• PostgreSQL
• AWS S3S3
• CloudFront
• Tailwind CSS

How we approached it

1. Step 01

   Started with mobile-first UX design based on target customer research

2. Step 02

   Used Next.js static generation for product pages to achieve fast load times and SEO

3. Step 03

   Implemented a shopping cart with persistent state and multi-step checkout

4. Step 04

   Integrated Razorpay with support for cards, UPI, and net banking

5. Step 05

   Built a simple, non-technical admin panel for catalog updates and order fulfillment

6. Step 06

   Deployed to AWS CloudFront CDN for global performance

Key features

• Mobile-optimized product catalog and search
• Static product pages with SEO metadata
• One-page checkout with address validation
• Razorpay payment integration (cards, UPI, net banking)
• Order confirmation emails via SendGrid
• Admin panel for catalog, orders, and promotions